It’s ingrained in human DNA to back the winners. Winners present the safer bet and offer investors safety and security. But as contrarian investors we do the opposite; we ‘zig’ when others ‘zag’.

In this short video from Livewire, Allan Gray Analyst Sudhir Kissun explains how we look to invest at the opposite end of the spectrum, in companies that are very disliked, because their share prices often get bid to well below what their intrinsic value might be.

Sudhir illustrates this with a company that has faced some major headwinds that we believe should blow over, thus offering long-term value for our clients. Watch now.


Video published 3 December 2019