Why we invest this way

There are three distinct characteristics within our strategy:


In an increasingly competitive market, practicing patience can give you a distinct advantage. By waiting for the right opportunity to buy, and giving an investment time for its value to develop, you may discover enormous potential for an undervalued company.


In a highly competed market, where everyone has access to the same information, we thrive by not following the crowd. As contrarians, we resist trends and uncover opportunities in areas where nobody else is looking. It puts us in a space where we face little competition, where an investor’s greatest assets are patience and independent thinking.


We seek out companies that are out of favour and wait for an opportunity to buy at a price well below their value. We study a company’s fundamentals, and then calculate what we believe to be its true value.

Hear from our analysts on contrarian investing

Guiding principles in motion

Our approach has worked for over 45 years.

Going against human instinct and taking a contrarian approach to investing is not for everyone. It takes practice, and commitment in your convictions. Globally, Allan Gray has managed money this way for over 45 successful years.

Is our approach for you?

Our investment approach has outperformed the market over the long term, but it requires restraint and patience. It can mean periods of short‐term underperformance while we wait for the market to recognise the value we’ve identified in shares.

Our funds can look markedly unlike those of our peers. You’ll need to be sure that you’re comfortable holding a fund that looks and performs differently from the others in your portfolio.

Watch our videos below to hear from members of our team on what makes our distinctive investment philosophy stand out.

Learn more about our research process

Hear how our investment approach delivers

Discover our values